Build Plans That Actually Work for Your Business
Most business plans collect dust. We teach you frameworks that adapt as your circumstances change. You'll learn from someone who's guided ventures through multiple economic shifts since 2009.
Explore Our Approach
Freya Rønning
Strategic Business Consultant
Learning From Real Experience
Why My Teaching Style Works Differently
I won't teach you templates that assume your market stays the same. Instead, I show you decision frameworks I've used with 60+ Australian businesses. You get methods that helped a Canberra café pivot during supply shortages and a Newcastle consulting firm double their client base when their main industry contracted.
What You Actually Learn From Me
My approach focuses on scenario planning that doesn't require a crystal ball. We work through your specific situation with financial models that show you multiple paths forward. I'll challenge assumptions because that's what keeps plans relevant. Expect honest feedback about which parts of your strategy need rethinking.
Beyond Standard Business Education
You might have read business books or taken online courses. What I bring is pattern recognition from watching dozens of ventures succeed or struggle. I teach you to spot warning signs in your numbers before they become problems, and opportunities in market shifts that others miss.
How We Structure Your Learning
Foundation Analysis
We start by mapping what you actually know versus what you assume. Most founders discover gaps they didn't realize existed. This phase includes competitive landscape assessment and realistic market sizing for Australian conditions.

Financial Architecture
I'll show you how to build financial models that reflect reality rather than wishful thinking. You'll learn cash flow planning that accounts for seasonal variations and customer payment delays common in Australian markets.

Strategy Development
This is where we translate analysis into actionable direction. You'll create strategy that acknowledges your resource constraints while identifying genuine competitive advantages. No generic mission statements here.

Implementation Roadmap
The best plan means nothing without execution clarity. We create specific milestones with decision points built in. You'll know exactly when to pivot versus when to persist, based on metrics that matter for your business model.
Programme Investment Options
Choose the learning structure that matches your current business stage. All programmes begin in October 2025, giving you time to prepare your business data for maximum benefit.
Foundation Track
8-week programme
- Core planning frameworks
- Financial modeling basics
- Market analysis methods
- Four group sessions
- Template library access
Professional Track
12-week intensive
- Advanced strategy frameworks
- Comprehensive financial modeling
- One-on-one plan review
- Six group workshops
- Three months follow-up support
- Custom scenario planning
Executive Track
16-week consultancy
- Complete strategic overhaul
- Multiple business scenarios
- Four one-on-one sessions
- Investor-ready documentation
- Six months advisory access
