Business Planning Questions Answered
Running a business in Australia means dealing with plenty of moving parts. We get asked about business plans constantly - from sole traders just starting out to established operations looking to expand. Here's what actually matters.
Why Business Plans Still Matter
Look, some people think business plans are outdated. They're not. But they've changed quite a bit from those 50-page documents nobody reads.
A solid plan helps you think through what you're actually doing. It forces you to look at numbers realistically instead of just hoping things work out. And if you're talking to banks or investors in 2025, they definitely want to see one.

How detailed should my financial projections be?
Depends on your stage and what you need the plan for. If you're seeking funding, you'll want monthly projections for at least the first year, then quarterly for years two and three. Make sure your assumptions are defensible - banks in Australia have seen every optimistic projection imaginable.
Do I need different plans for different purposes?
Usually yes. The plan you show investors is different from your internal operations plan. And if you're applying for grants or working with specific industries, you might need to adjust your approach. Keep a master document and create versions as needed.
How often should I update my business plan?
At minimum, review it quarterly and update annually. But honestly, if something major shifts in your market or operations, update it then. A plan that doesn't reflect reality isn't doing you any favours. Some of our clients update sections monthly as part of their regular review process.
What's the biggest mistake people make with business plans?
Writing what they think people want to hear instead of what's actually realistic. Overly optimistic revenue projections are the classic one. Or underestimating how long things take. We've seen plans that assume instant market penetration - doesn't work that way.
Common Scenarios We Help With
These situations come up regularly. Each one needs a slightly different approach to planning and documentation.
What Actually Goes Into a Working Plan
Forget the template advice you'll find everywhere. A useful business plan covers specific ground, but the depth and focus change based on your situation.
Here's what we consistently include when working with Australian businesses:
Market Analysis That Means Something
Not just demographics copied from census data. Real information about who buys what you're selling, why they buy it, and what would make them buy from you instead of competitors.
Financial Projections You Can Defend
Numbers that connect to your actual business model. Revenue assumptions tied to specific activities. Expense projections based on real quotes when possible. Cash flow timing that accounts for payment terms and seasonal patterns.
Operations That Scale Properly
How you'll actually deliver what you're promising. What capacity looks like at different growth stages. When you'll need to hire, expand facilities, or upgrade systems. The practical stuff that turns strategy into reality.

Freya Lindqvist
Senior Business Planning Consultant
15 years advising Australian businesses across retail, services, and manufacturing sectors
What do you wish more business owners understood about planning?
That the process matters more than the document. Writing a business plan forces you to think through details you might otherwise skip. It's uncomfortable sometimes - you have to confront assumptions and acknowledge risks. But that's exactly why it's valuable.
I've worked with hundreds of businesses since starting in this field back in 2010. The ones that succeed aren't necessarily the ones with the fanciest plans. They're the ones that use planning as an actual thinking tool rather than just a box to tick.
And here's something that surprises people - plans change. That's completely normal. The market shifts, you learn new things, opportunities appear that you hadn't considered. A good plan gives you a framework to evaluate those changes, not a rigid script you have to follow regardless of circumstances.
Need Help With Your Business Plan?
Whether you're just starting to think about structure or you've got a draft that needs refinement, we can help. Our team works with businesses across Canberra and throughout Australia.